user_lyla
••••••••
LYLA HUANG I spent a decade selling stuff for brands.
Now, I create products for people.
resume.pdf
about.exe
projects/
capabilities.dll
contact.txt
playlist.m3u
recycle_bin/
todo.md
selfie.jpg
readme.txt
QUACK COUNT: 000
projects.exe
01

(RE)ROUTE

What if navigation optimised for quality, not just speed?

This web app reimagines walking as an experience with routing for safety, discovery, and human-ness.

AIUX ResearchProduct DesignData
Barcelona
Master's Thesis · Prototype · On-going
VIEW PROJECT →
GO MODE
02

SNAPP

A word a day. Infinite discovery.

This web app helps humans look up from their screens to discover the beauty around them through daily quests.

Product DesignFull-StackUXGamification
Barcelona
In use · Feb 2026
VIEW PROJECT →
DAILY PROMPT
03

PLANMYTRIP

A planning tool that thinks like an editor.

This online builder turns trip itineraries into interactive editorials.

FrontendEditorial DesignInteractive
Global
Deployed · Mar 2026
VIEW PROJECT →
planmytrip.app
ITINERARY VIEW
about.exe
00:00:01INFOBooting lyla_huang.exe...
00:00:02OKIdentity loaded: Strategist turned builder
00:00:03INFORunning career.log...
00:00:04LOG[2015] NATIONAL UNIVERSITY OF SINGAPORE — Communications graduate. Entered advertising.
00:00:04LOG[2015–17] HAVAS_SG — Scaled client IG 4000%. First award.
00:00:05LOG[2018–21] BLKJ_SG — Writer → Senior Writer. Led social team.
00:00:05LOG[2021–22] GOOGLE_APAC — Partnered with 133 SMEs across APAC.
00:00:06LOG[2022–25] FREELANCE — 20+ clients. Strategy, copy, brand.
00:00:06WARN[2025–26] ELISAVA_BCN — Masters in Human Interaction & AI.
00:00:07OK[2026] BUILD_MODE — Products. Vibe coding. Experimentation. // current
00:00:08INFOScanning /archive/...
scoot-savage/ 4x Award Winner
MCI-onwards/ National TVC
MWSG-passion-stories/ Brand Film Series
fairprice-pun/ Gold Markies 2017
scoot-hipsters/ Brand Film
scoot-inflight/ Video Series
00:00:10INFOAwards: Rising Star '18 | Gold Markies '17 | 2S+3B '18 | Grand Prize IG Cannes '16
00:00:11WARNSignal detected:
00:00:11OKI spent a decade selling stuff for brands. Now, I create products for people.
00:00:12OKProcess complete. _
capabilities.dll

Strategy

  • Brand strategy & positioning
  • Consumer insights & research
  • Content strategy & messaging

Design

  • Product design (concept → prototype)
  • UI/UX design
  • Editorial & interaction design

Build

  • Frontend design
  • AI workflows & prompting
  • APIs, data, and integrations

Communicate

  • Writing & storytelling
  • Cross-functional collaboration
  • Stakeholder alignment
contact.txt

📩 lyla.huangyanling@gmail.com

🔗 linkedin.com/in/lyla-huang/

Barcelona, ES & Singapore, SG

Open to Product Management, Creative Technologist, Brand Strategy & adjacent future-forward roles within the EU & APAC.
readme.txt

Hey! You found the readme.


This portfolio was built with Astro, too many sleepless nights, and long conversations with Claude.


If you're reading this, you're the kind of person I want to work with!


Say hi → lyla.huangyanling@gmail.com

todo.md

☑ Move to Barcelona

☑ Learn to vibe code (enough to prototype)

☑ Build a few things I actually like

☑ Make a new portfolio

☐ Find a role that feels right

☐ Improve Spanish (beyond survival)

☐ Touch grass

bin/

🗑

(empty - i deleted my imposter syndrome.)

selfie.jpg — Preview
:)

close enough.

playlist.m3u
Tití Me Preguntó
Bad Bunny
0:00
-5:21
NEXT TURiSTA — Bad Bunny
resume.pdf — Downloading...

📄

Lyla_Huang_Resume_2025.pdf

Downloading...

project_01.exe — (RE)ROUTE
(RE)ROUTE
Web Application
General
Info: AIUX ResearchProduct DesignData
Location: Barcelona
Status: Prototype · On-going
Created: 2026
Context: Master's Thesis — ELISAVA
Stats
119K street segments scored
386 curated POIs
3 new ways to walk
Description

(re)Route is a walking app that asks a different question. 'What kind of walk do you need right now?' Type a mood, a vibe, or a destination in natural language. The AI routes you through Barcelona's most interesting, safest, or calmest streets depending on what the moment calls for.

TRY IT ↗
explore_mode.mov
Problem

Every navigation app solves the same problem: getting you there fast. But what about making the walk worth taking? (re)Route does more than just get you from A to B — it brings the city to you, with journeys that spark.

Approach
INTENT OVER INPUT

Users type feelings, not addresses. One AI call interprets mood as navigation intent.

DATA-INFORMED ROUTES

119K street segments scored for noise, safety, greenery. Routes built from real characteristics, not just distance.

SAFETY AS DEFAULT

After dark, every route auto-shifts to well-lit streets. Not a toggle — a baseline.

Differentiators
119K street segments scored

Noise, greenery, cleanliness, cultural richness, safety — real data, not guesses.

AI-powered discovery

"Artsy date" → experimental galleries, design bookshops, natural wine bars. Verified against real place data.

Safety as baseline

After dark, every route shifts to well-lit, active streets. Not a mode — always on.

386 hand-curated POIs

Places that don't appear on commercial platforms. Themed walks, bloom calendars, hidden courtyards.

project_02.exe — SNAPP
SNAPP
Mobile Web App
General
Info: Product DesignFull-StackUXGamification
Location: Global
Status: Deployed
Created: 2026
Context: Personal Project
Stats
1 word a day
24hr challenge
∞ moments of beauty
Description

Snapp is a location-based photo scavenger hunt. Each day, players get a single word prompt to search for around them. Photos land on a shared map, then disappear at midnight. It's a game about noticing the small stuff and sharing them with zero pretense.

TRY IT ↗
beta_test.mov
Problem

We walk past a thousand interesting things every day without noticing them. Snapp turns our everyday environment into a canvas for discovery, with a daily word prompt that gets everyone looking up and sharing what they find.

Approach
ONE CONSTRAINT

One word per day. The constraint IS the creativity. Limits create focus.

EPHEMERAL BY DESIGN

Map resets at midnight. No archive, no likes. The impermanence creates urgency without anxiety.

COLLECTIVE SEEING

Same prompt, different eyes. The city becomes a collaborative gallery through shared interpretation.

Differentiators
Anti-social media

No algorithm, no followers, no likes. Using a phone to make you look up from it.

Ephemeral by design

The map resets at midnight. Today's gallery lives for exactly one day.

Deliberate constraints

One word + one day = focus. The shared map creates connection without competition.

City-wide collaboration

Barcelona becomes a collaborative, ever-changing gallery that lives for one day.

project_03.exe — PLANMYTRIP
PLANMYTRIP
Web Application
General
Info: FrontendEditorial DesignInteractive
Location: Global
Status: Deployed
Created: 2026
Context: Personal Project — AI-assisted build
Stats
LIVE weather
AI recommendations
PDF downloads
Description

Trip planning tools are either ugly spreadsheets or rigid templates. PlanMyTrip is a planning surface that's editable, data-connected, and pretty enough to download directly. AI can even generate a base to help you get started.

TRY IT ↗
planmytrip.app
main.mov
Problem

Trip planning tools are either ugly spreadsheets or rigid templates. I wanted something useful that also looks like something you'd want to look at.

Approach
EDITOR NOT SPREADSHEET

Planning should feel like designing a magazine, not filling cells. The interface IS the experience.

LIVE DATA LAYER

Weather, images, and schedules pull in real-time. The tool stays current so you don't have to.

DESIGN-FIRST WORKFLOW

Start with how it looks, then fill in the details. Visual hierarchy drives the planning process, not the other way around.

Differentiators
Magazine-quality layouts

City intro slides, photo galleries, day timelines — planning you'd actually screenshot and share.

Multi-provider image search

Find and place destination photos or auto-fill to populate the itinerary instantly.

Weather-aware itineraries

Live Open-Meteo data per destination. See conditions for every day of the trip, updated in real-time.

Inline everything

Click any text to edit. Drag to reorder. No modals, no forms — just direct manipulation.

projects.exe
01

(RE)ROUTE

What if navigation optimised for quality, not just speed?

This web app reimagines walking as an experience with routing for safety, discovery, and human-ness.

AIUX ResearchProduct DesignData
Barcelona
Master's Thesis · Prototype · On-going
VIEW PROJECT →
GO MODE
02

SNAPP

A word a day. Infinite discovery.

This web app helps humans look up from their screens to discover the beauty around them through daily quests.

Product DesignFull-StackUXGamification
Barcelona
In use · Feb 2026
VIEW PROJECT →
DAILY PROMPT
03

PLANMYTRIP

A planning tool that thinks like an editor.

This online builder turns trip itineraries into interactive editorials.

FrontendEditorial DesignInteractive
Global
Deployed · Mar 2026
VIEW PROJECT →
planmytrip.app
ITINERARY VIEW
about.exe
00:00:01INFOBooting lyla_huang.exe...
00:00:02OKIdentity loaded: Strategist turned builder
00:00:03INFORunning career.log...
00:00:04LOG[2015] NATIONAL UNIVERSITY OF SINGAPORE — Communications graduate. Entered advertising.
00:00:04LOG[2015–17] HAVAS_SG — Scaled client IG 4000%. First award.
00:00:05LOG[2018–21] BLKJ_SG — Writer → Senior Writer. Led social team.
00:00:05LOG[2021–22] GOOGLE_APAC — Partnered with 133 SMEs across APAC.
00:00:06LOG[2022–25] FREELANCE — 20+ clients. Strategy, copy, brand.
00:00:06WARN[2025–26] ELISAVA_BCN — Masters in Human Interaction & AI.
00:00:07OK[2026] BUILD_MODE — Products. Vibe coding. Experimentation. // current
00:00:08INFOScanning /archive/...
scoot-savage/ 4x Award Winner
MCI-onwards/ National TVC
MWSG-passion-stories/ Brand Film Series
fairprice-pun/ Gold Markies 2017
scoot-hipsters/ Brand Film
scoot-inflight/ Video Series
00:00:10INFOAwards: Rising Star '18 | Gold Markies '17 | 2S+3B '18 | Grand Prize IG Cannes '16
00:00:11WARNSignal detected:
00:00:11OKI spent a decade selling stuff for brands. Now, I create products for people.
00:00:12OKProcess complete. _
capabilities.dll

Strategy

  • Brand strategy & positioning
  • Consumer insights & research
  • Content strategy & messaging

Design

  • Product design (concept → prototype)
  • UI/UX design
  • Editorial & interaction design

Build

  • Frontend design
  • AI workflows & prompting
  • APIs, data, and integrations

Communicate

  • Writing & storytelling
  • Cross-functional collaboration
  • Stakeholder alignment
contact.txt

📩 lyla.huangyanling@gmail.com

🔗 linkedin.com/in/lyla-huang/

Barcelona, ES & Singapore, SG

Open to Product Management, Creative Technologist, Brand Strategy & adjacent future-forward roles within the EU & APAC.
project_01.exe — (RE)ROUTE
(RE)ROUTE
General
Info: AIUX ResearchProduct DesignData
Location: Barcelona
Status: Master's Thesis · 2026
Stats
119K street segments scored
386 curated POIs
3 new ways to walk
Description

(re)Route is a walking app that asks a different question - What kind of walk do you need right now? Type a mood, a vibe, or a destination in natural language. The AI figures out the rest.

TRY IT ↗
Problem

"Every navigation app gets you there fast. But what about making the walk worth taking?"

Approach
INTENT OVER INPUT

Mood as navigation intent.

DATA-INFORMED

Routes from real street data.

SAFETY DEFAULT

Well-lit streets after dark.

Differentiators
119K segments scored

Real data on noise, greenery, safety.

AI discovery

Verified place recommendations.

Safety baseline

Well-lit routes after dark.

project_02.exe — SNAPP
SNAPP
General
Info: Product DesignFull-StackUX
Location: Global
Status: Deployed · 2026
Stats
1 word a day
24hr challenge
∞ moments of beauty
Description

Snapp is a location-based photo scavenger hunt. Each day, players get a single word prompt. Photos land on a shared map, then disappear at midnight.

TRY IT ↗
Problem

"We walk past interesting things every day without seeing them."

Approach
ONE CONSTRAINT

Limits create focus.

EPHEMERAL

Resets at midnight.

COLLECTIVE

Shared interpretation.

Differentiators
Anti-social media

No algorithm, no followers.

Ephemeral

Resets at midnight.

Constraints = focus

One word, one day.

project_03.exe — PLANMYTRIP
PLANMYTRIP
General
Info: FrontendEditorial DesignInteractive
Location: Global
Status: Deployed · 2026
Stats
LIVE weather
AI recommendations
PDF downloads
Description

PlanMyTrip is a planning surface that's actually editable, data-connected, and nice enough to download. Input your parameters and AI generates an itinerary in full editorial layout.

TRY IT ↗
Problem

Trip planning tools are ugly spreadsheets or rigid templates.

Approach
EDITOR NOT SPREADSHEET

The interface IS the experience.

LIVE DATA LAYER

The tool stays current so you don't have to.

DESIGN-FIRST WORKFLOW

Visual hierarchy drives the planning process.

Differentiators
Magazine-quality layouts

Planning you'd actually screenshot and share.

Multi-provider image search

Auto-fill to populate the itinerary instantly.

Weather-aware itineraries

Live conditions for every day of the trip.

Inline everything

Click to edit, drag to reorder. No modals.

LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE · LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE · LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE · LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE ·